The Potential for New Payment Experiences - A Comparison of Japanese and U.S. BNPL Trends
- 2023.4
The Potential for New Payment Experiences - A Comparison of Japanese and U.S. BNPL Trends
- 2023.4
BNPL (Buy Now Pay Later: financing that allows consumers to make purchases and pay for them at a future date) is a trend that has mainly emerged in the U.S. and has spread to Japan.
However, the trends seen among players and users in Japan differ from those in the United States.
While BNPL is facing challenges such as regulatory tightening overseas, we examine BNPL’s potential for growth in Japan and how it can coexist with existing players.
The key for this coexistence will be to create a win-win situation in which the customer experience is fundamentally improved throughout the payment process.
