Rethinking Co-Creation in the Sports Industry
- 2022.9
Rethinking Co-Creation in the Sports Industry
- 2022.9
The Japanese government has officially designated sports as one of the core industries in its pursuit of economic growth. The fate of this industry, however, depends on the creation and expansion of markets by fusing sports with other industries. Sports Marketing plays a critical component in this.
As the fusion of sports and other industries progresses with the advancement of digital technologies, the time is now ripe for new co-creation by combining the unique value of sports assets with companies’ own technologies and services.
