Retail
Frontline Topics
- OMO (Online Merges with Offline)
- Enhancing the value of experiences and extending the domain in virtual spaces, such as the metaverse, which is in the limelight.
- RaaS (Retail as a Service)
- Collaboration between retailers and IT providers to advance retail as a service industry (providing innovative services for other retailers).
Issues
- Overcoming saturated consumer desires
- How to discover potential consumer needs in order to stimulate saturated consumer desires while ensuring product quality and diversity.
- Addressing the decrease in store staff
- How to secure a labor force that has become difficult to secure due to the decline in the working population, other than through foreign labor.
- Escaping spiraling deflation
- How to break through the deflationary values of "Cheap, good quality" formed by companies offering low-priced, high-quality products.
- Improving purchasing CX
- With the spread of new purchasing behaviors such as "Impulse-purchase," how can we shift our perspective from the "Search for good products" to the "Search for a good Customer Experience(CX)".
- Supply chain sustainability
- How to ensure the continuity of the supply chain amid the aging of the population and other distortions in the primary industry, which is dominated by micro-enterprises.
Cases
- Strategy - Marketing -
- Developing a strategy to strengthen a food retailer's marketing from the perspective of OMO
To aim sales increase through effective leveraging of Real and EC channels, we analyzed promotions in the past, and planed and developed marketing strategy from the perspective of OMO.
- Strategy - New Business -
- Launching a specialty retail store's cross-border EC business
To enter Chinese market and launch a cross-border EC business with tax incentives and preferential procedure, we developed plans for selecting commercial materials, negotiations with business partner, and building a distribution network between Japan and China.
- Strategy - Reskilling -
- Reskilling a long-running retailer's personnel for DX
To launch new digital businesses, we promoted the client's DX reskilling of current resources and establishment of DX career paths.
- Digital - RaaS Start-up -
- Launching an integrated digital platform for group companies
We launched a digital platform for building DMP, analyzing data, and promoting sales and developed a cross-industry roadmap within gourp companies.
- Operation - BPR -
- Streamlining the operations of new GMS stores
We standardized the humanized operations across the company streamline, and to streamline and improve qualities, we promoted from BPR of current operations to planning and implementation of organizational design and systemization.
- Operation - Supply Chain -
- Simultaneously supporting a micro-producer and developing appealing products
We achieved to branding and adding high value with supporting micro-producers of fresh produce and fruit and vegetables and simultaneously improving the attractiveness of the sales area through exclusive sales at captive stores.
