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Automotive and Mobility

Frontline Topics

Eliminating "the negative impacts of mobility"
Fusion of technology and mobility to provide personalized mobility and reduce "mobility negativity" for all people.
Sustainable mobility
Realizing sustainable mobility society through means of transportation with less environmental impact and value chains and the construction of a circular economy.

Issues

Regional optimization of MaaS
How mobility services should fuse different modes of transportation and industries based on regions' own mobility-related issues, and how should urban planning incorporate them.
Monetization of Maas
How the companies generate profit from new problem-solving mobility services and the derived from them.
Zero CO2 emissions
Entry strategies for EV, FCV, and etc. with an eye on decarbonization and the use of renewable energy, and how to construct a circular economy for growth without investing new resources.
Value chains with low environmental impact
How technology can reduce the environmental impact of mobility operators' value chains.

Cases

Strategy - MaaS -
Launching a driverless MaaS services

Towards future society with driverless vehicles, the client was planning a new business based on driverless MaaS services using the MaaS platform. To that end, we developed the detailed business plans, including competitors analysis, requirements gathering, partner companies selection, and business case planning.

Strategy - MaaS -
Developing a MaaS strategy and services

In response to emerging new mobility society and local mobility issues brought by CASE and MaaS, we created and verified hypothesis of MaaS strategies and services, and developed business plans.

Strategy - New Business -
Starting up new Health-Tech businesses

We identified Health-Tech business opportunities having significant synergy with the client's logistics and customer base. To realize it, we defined the optimal business entry model and promoted the aliance negotiation.

Strategy - New Business -
Creating business strategies for autonomous driving

We visualized the future industrial environment and structural changes caused by autonomous driving, identified target business areas based on client's capabilities, and developped preliminary strategies.

Digital - Transformation -
Transforming a software business model to adapt to the digitali age

With value shifting from HW to SW, we clarified the goals, the requirements for them, and action plans based on the client's strengths, and developed the framework for strategies.

Operation - R&D -
Re-engineering business processes in the R&D department

To address the lack of frexibility against envirnmental changes as R&D division of automobile manufacturer, we identified their issues and resolutions, and developed medium- to long-term roadmaps, including envisioning areas to be replaced with IT systems.