Articles
Books
Sharpening the Issues
The art of questioning assumptions and getting to the heart of the matter（Nikkei BP）
The key to a breakthrough in a stalled project lies in the “issue setting" of problem solving.
Although it is possible to set up some kind of “issue“, the initial point of contention may not always capture the essence of the problem.
That is why it is important to keep reviewing and "sharpening" the issues.
In this book, we will thoroughly explain the highly difficult process of "sharpening the issues" to find the issues that really need to be solved, along the five steps to do so.
January 6. 2024
SX Sustainability Management Practice
(Nikkei BP)
Sustainability management is rapidly increasing in importance, and if a company lags behind in SX (Sustainability Transformation), there is a high possibility that the survival of the company itself will be in jeopardy.
So how do companies actually proceed?
BayCurrent, which has supported SX in many Japanese companies, thoroughly explains specific theory for practicing sustainability management with corporate case studies.
- October 27, 2022
Impressive CX
"10 new strategies" and "7 signposts" for Japanese companies (Toyo Keizai Inc.)
The core of CX (Customer Experience) is to continue to exceed customer expectations, and all companies should aim for CX that impresses their customers.
We looked at CX from various angles, such as consumer changes occurring in the modern digital society and discussions that cut from cutting-edge academic research.
In addition, it organizes "10 new strategies" and "7 signposts" for Japanese companies to realize Impressive CX, and is a must-read book for all business people.
- August 26, 2022
The Intersection of Strategy Theory and DX
Deciphering the Core of DX through Management Theory (Toyo Keizai Inc.)
Is it really okay to overlook the current situation that strategy theory and DX (Digital Transformation) are connected "just somehow" ? Acknowledging that problem, this book deciphers DX cases through the lens of management theory and strategy framework to show the strong links between strategy theory and DX. Discussions with executives working at the leading edge of DX are also included.
- July 30, 2021
