Strategy
Sustainability and DX are two main themes of corporate management. Both of these are forcing the transformation of traditional business models. In the VUCA era, companies are pressed with a flexible update of their strategies, but because of these unpredictable times, there should be a core strategy that remains constant. How can an unwavering compass be found in a constantly changing business environment? A refined strategy is needed now more than ever before.
Our Essential
As the boundaries of industries become increasingly blurred, it is increasingly necessary for business strategies to have ideas that are independent of business domains.
BayCurrent's consultants seek out unwavering structural competitive advantages with their clients based on their business and technological capabilities gained through cross-border experience. They then come up with detailed solutions backed by experience on site.
We have the strategic vision and practicability that are essential to corporate management in uncertain times. These are qualities of BayCurrent.
Featured Cases
Global Strategy Formulation for Chemical Recycling Business by Utilizing Waste Plastic Processing Technology
Amid the accelerating global movement toward recycling, planed a new business utilizing waste plastic processing technology. Capturing trends in the top waste plastic emitting countries, priority countries were chosen based on regional characteristics. Then, based on the trends of players in each priority country, business concept was drawn up. In the midst of intensifying market formation, We lead tapping of overseas companies for partnering and elaboration of business models to form the foundation for commercialization.
Conception of New Business Using Existing Assets
Focusing on assets of which potential had been underestimated and developed the new business strategy. Based on asset and competitive trends, developed a highly feasible business concept and business model. Focusing on by-products, which are often overlooked, as assets to be utilized, conceived of businesses such as bio-energy production, taking into account the SDGs trend. Conducted feasibility studies on promising businesses in terms of marketability and competitiveness, derive business development scenarios, and take the lead in solving actual implementation issues.
Strategy Formulation Based on Analysis of Key Global Markets
Developed strategies to increase consumer product market share in the key markets of the U.S. and India. In the U.S., focused on key channels specific to the region and identified the client's weak points (i.e., in-depth segments) based on a bird's-eye view of the market and competitive comparisons to develop a roadmap for strengthening sales capabilities. In India, presented three scenarios for the future of the industry and how to confront threats, based on competitors and market trends.
Other Cases
- Developing company-wide digital strategies
Developed digital strategy concept for B2C platform and led business strategy planning, alliance negotiation and launch in identified promising areas (healthcare, etc.) .
- Developing a strategy to Chinese robotics market
Considered to enter the Chinese market, the hottest robotics market in the world. Focused on personal robots in the educational and medical fields, then developed a business model and deployment roadmap.
- Launching a future live entertainment business
Researched the unique digital value for both artists and viewers that cannot be experienced only in real live performances. Defined a new way of thinking about music and stage live performances and then commercialized it.
