Consumer Goods
Frontline Topics
- Next-generation consumption
- Transformation of consumption brought about by the emergence of new consumers with new values and behaviors, including Generation Z, and current trends such as pulse consumption and ethical consumption.
- Engagement with industry and society
- How do companies manage and conduct business toward the realization of ethical and sustainable industry and society through the formation of a circular economy and eco-system.
Issues
- Changing consumption styles
- How should we respond to new ways of consumption that are emerging, such as ethical consumption centered on Generation Z.
- Value and limitations of one-to-one
- To what extent should customization/personalization be promoted to meet diversifying consumer needs.
- Manufacturing and consumption in close proximity
- How the relationship with consumers who are getting closer to manufacturers should be, such as D2C (Direct to Customer) and the creator economy.
- Social problem solving and sustainable economy
- How do companies solve social issues through our own business, such as food loss and carbon neutrality, and how they achieve sustainable production and consumption.
- Manufacturing and consumption in virtual spaces
- With the emergence of markets in virtual spaces such as the metaverse, how we can integrate production and consumption in the real and virtual worlds.
Cases
- Strategy - Marketing -
- Developing a strategy for a change on a brand portfolio
Based on our assessment of market attractiveness and brand positioning, we optimized the client's core brand lineup and their investment portfolio.
- Strategy - Marketing -
- Developing a pricing strategy
By performing price elasticity analysis, we identified the target products for price increase and its range. Based on that, we estimated financial impact and implemented mechanism for price monitoring.
- Strategy - New Business -
- Planning new business towards next-generation consumption behavior
Through our scenario simulation, we predicted future behavior changes in next-generation consumers and consumption caused by social and technological changes, and created new business proposals in response to such new values.
- Digital - Smart Factory -
- Drawing up a roadmap for smart factory realization
We defined future-state smart factories and its roadmap, researched for technology trends, and estimate financial impact from AI/IoT utilization.
- Operation - Procurement -
- Transforming procurement operation for further data visualization and governance enhancement
We visualized the client's current operations, defined the requirements for new procurement system, designed new business processes, and conducted training programs for all their employees.
- Operation - Procurement -
- Reengineering global procurement operations
For further enhancement of global procurement capabilities, we re-implemented client's business processes, prepared for related rules and policies, and promoted the visualization of company-wide spending through data integration.
