Media
Frontline Topics
- Creator economy
- Economic zone fomed by individual's opinion and action (New era that "individual" takes a role to create, provide, and monetize the contents, not media)
- NFT (Non-fungible tokens)
- Unique and irreplaceable data units recorded on the blockchain, a game changer for media companies.
Issues
- Metaverse
- With the advent of the metaverse, how to design templates for creating highly appealing media content through adept use of advanced technologies such as VR.
- Open innovation
- How do companies improve corporate value by promoting co-creation with a wide variety of players, and transforming and modernizing the traditional business model.
- Personalization
- How do companies establish journeys/processes for "ultimate personalization" and maximize the disposable time customers are in contact with media for.
- Profitability of traditional media
- How do companies restructure the profitability of traditional media, which has declined after the emergence of personal media, digital contents, and social media.
- Resilience
- How do companies adapt to sudden and uncertain changes, such as pandemics and digital disruption, where previous experience is not applicable.
Cases
- Strategy - Marketing -
- Evolving client's economic zone by leveraging their user base
We developed a marketing policy to acquire user groups such as family members/friends, for the client developing an economic zone consisting of a variety of services.
- Strategy - Marketing -
- Planning and launching new services to maximize mutual benefit by sharing customer data
We planned and launched company-wide services for customer sharing in client's group, starting with collecting data and developing customer IDs in the client's core businesses.
- Strategy - Marketing -
- Developing a channel strategy and designing new services
Amid calls for traditional business models in response to changes in the business environment, we developed a strategy and execution roadmap for the client to build and strengthen their own channels.
- Digital - AI -
- Establishing an AI assessment platform service
We launched a cloud-based AI review platform service to reduce the human-driven effort of the proofing and reviewing operations by leveraging AI.
- Digital - Health Tech -
- Developing new businesses in the digital media on healthcare
To launch a new digital media businesses specialized in healthcare realm, we promoted market research, partnership and PoC for the new business development.
- Digital - Platform -
- Accelerating a new platform business development
To help the client achieve sustainable growth by adapting to structural business changes brought by digital transformation, we planned and promoted a brand-new platform business.
