Career Story
Masaki Kinoshita
Masaki joined the firm in 2015 after graduating from Ritsumeikan Asia Pacific University with an undergraduate degree in Asia Pacific Studies and working for a foreign IT company. He has been engaged in projects such as CX strategy, sales strategy, new business development, and business process improvement in industries including insurance, retail, and manufacturing.
Why BayCurrent?
I wanted to accumulate diverse consulting experiences, so the “One Pool” system was very appealing to me. Additionally, during the selection process, I felt that I shared the same attitude and high regard towards work that the employees expressed.
Career Vision
I aspire to create value for our clients by addressing the social challenges many companies are facing, while also improving corporate profitability. Simultaneously, by contributing to internal education and recruitment efforts, I strive to enhance the overall value of BayCurrent.
Experience
| 2015 -2016 |
Consultant | ・Joined BayCurrent after working for a foreign IT company ・Improved foundational skills with supervisor support in a global sales reform project |
| 2017 | Senior Consultant | ・Took the lead on a client’s company-wide medium-to-long-term strategic planning project ・Despite grappling with highly challenging topics, successfully completed the project |
| 2018 | ・Led the development of a new product launch plan for a life insurance company ・Experienced the satisfaction of working closely with clients and pursuing results together |
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| 2019 | Manager | ・Led a 3-year CX strategy formulation project as a Project Manager ・Received high praise from the client and secured follow-up phases as well |
| 2020 | ・Managed a large-scale BPO project for a life insurance company ・Collaborated closely with the client to develop a comprehensive plan, including the creation of a new department |
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| 2021- | Senior Manager | ・Tackling challenges in the sustainability field. Responsible for everything from new client acquisition to project management ・Involved in company recruitment activities, contributing to overall value enhancement of BayCurrent |
Moved the client with passionate dedication to CX strategy formulation project
Since joining BayCurrent, one project that left a particularly strong impression on me was a CX strategy formulation project for a life insurance company. In this project, we started by visualizing the client's position, defined a unique "CX maturity level" based on meticulous current state analysis, and quantitatively evaluated the provided CX and its driving structure. Building on this assessment, we developed a roadmap to achieve global top-level maturity within the next three years.
Discussions within the client team were often contentious and had difficulty reaching consensus due to disagreements in perceptions of CX. Additionally, significant course corrections were needed in the middle of the project, posing considerable challenges. However, the members of the BayCurrent team, with their passionate desire to “create better results together with the client,” engaged in multiple in-depth discussions with the client to find solutions. Ultimately, we were able to craft a CX strategy that both the client and ourselves were fully satisfied with.
Value that only BayCurrent can provide
The approach of working closely together with clients is a significant characteristic of BayCurrent. BayCurrent places great importance on being a "companion" rather than a "critic" for clients, and you can see this strong commitment to run alongside our clients in many of the consultants here.
Another major trait of BayCurrent is the "One Pool" system, where consultants belong to a single department without industry boundaries. With a variety of projects spanning different industries and themes, there exists a culture that encourages consultants who harbor a professional mindset and skills to take on a multitude of challenges. I have raised my hand saying, “I want to try this”, and as a result, I've been able to broaden my experience, including recently tackling projects in the sustainability domain. This culture that values taking on challenges is a defining characteristic of BayCurrent.
Aiming to grow alongside our clients
In the future, I would like to focus on project deliveries that not only achieve results but also facilitate the growth of both the client and BayCurrent members. Recognizing that "human resources" are the primary driver of success for both clients and us as consultants, I believe it's essential for all members to continuously enhance their skills for long-term advancement. By offering opportunities within projects to learn and apply necessary skills, we aim to establish a foundation for all of us to level up over the medium and long term. This approach will enable us to build enduring relationships, so that when clients face more challenging issues in the future, they can call on us again with our improved capabilities. I am committed to fostering such relationships in our endeavors.
