Introducing Business Intelligence to Electricity Pricing
In the B2B segment of an electricity retail business, we developed a Tableau dashboard to visualize the cost per customer and the potential range for price increases. By using this dashboard, the company was able to prevent missing out on revenue opportunities. Additionally, we visualized profitability by customer segment to enhance management accuracy. Alongside building the dashboard, we also promoted training, transferring necessary skills from data processing and formatting to analysis. This enabled the company to continuously identify customers with low gross profit margins and implement measures to improve profitability.