Strategy and Corporate Finance

Generative AI, carbon neutrality, the US-China conflict, and space development—all of these are driving a transformation of traditional business models. In the VUCA era, while there is a call for agile updates to strategies, it is precisely in times of uncertainty that core strategies must be steadfast. How can we identify an unwavering compass amid a constantly evolving business environment? The need for more refined strategies than ever before is critical.

Our Essential

As the boundaries between industries become increasingly blurred, business strategies require ideas that go beyond business domains. Baycurrent consultants pursue unshakable structural competitive advantage together with clients, based on the business and technology capabilities they have cultivated through cross-border experience. Our experts provide support with a corporate finance perspective, which is essential for such strategies. Our consultants, who have ample experience in on-site implementation, then translate the strategies created in this way into high-resolution action plans. Strategic insight and execution are essential for corporate management in uncertain times. This is what makes Baycurrent special.

Featured Cases

Formulating Entry Strategies for the Car Leasing Market

We examined recent trends in the car leasing market and identified key factors for understanding customer dynamics. After reevaluating customer segments, we visualized the market size and competitive landscape for each segment, pinpointing those with competitive potential. Based on this analysis, we organized and selected differentiating factors and entry options, and developed a winning strategy for the targeted segments. We identified the capabilities needed for this strategy through interviews conducted both domestically and internationally, and formulated a plan for acquiring these capabilities through alliances and M&A.

Formulating a Strategy for the Promotion of Hydrogen Transportation Technology

To develop a growth strategy for the hydrogen business—expected to be the next revenue pillar for energy companies following fossil fuels—it was essential to promote the hydrogen transportation technology developed by the client. We clarified the technology's recognition and awareness pathways through interviews with key stakeholders from global companies in Europe, North America, and other regions, and devised strategies to influence these pathways. We detailed specific activities, including consortium formation and shaping the impact on various reports, and incorporated these into the business plan.

Formulating a Medium-Term Business Plan

Management issues were identified through a review of the previous mid-term management plan and an analysis of changes in the external environment. After conducting several strategy workshops and discussions with management team, we developed mid-term measures for the Retail sector, focusing primarily on transitioning to an asset-based business model and enhancing sales productivity. For the Wholesale sector, organizational restructuring and M&A were established as key strategies. Working groups were set up to refine each measure, and detailed implementation plans were created. The mid-term management plan was finalized by aligning it with the company's targeted numerical goals.

Cases

Joint Venture Formation to Accelerate New Business Growth

With growth in the existing business slowing, the company faced an urgent need to establish new revenue pillars and explore new strategic options, including potential collaborations. We developed a new business strategy leveraging procurement data and provided end-to-end support from JV structuring through operating model setup, enabling the establishment of a second growth platform.

Formulation of an Enterprise AI Transformation Strategy

To realize data-driven management, the client needed to standardize operations and systems and develop a concept for enhancing efficiency through AI. We organized cross-departmental issues across the client's organization and formulated a highly feasible AI utilization strategy, while also fostering an AI-driven culture, developing concrete scenarios for generating results, and visualizing their impact.

Formulation and Promotion of New Entry Strategies into the Chinese Robotics Market

Explored entry into China, the world’s hottest robotics market. Focused on personal robots in the education and medical fields and formulated a business model and development roadmap.

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