How Companies Should Respond to the Changes in Society Brought by Accelerating Embedded Finance
Originating as a trend in the United States and now spreading to Japan, embedded finance (integrated financial services) is becoming increasingly prevalent. In the Japanese market, where consumers consider high-usability services as the norm, it is crucial to explore what changes this trend will bring. Additionally, based on our support experience, I would like to discuss the urgent issues and strategic approaches that Japanese companies should adopt to address these changes.