The Course for Companies to Gain First-Mover Advantage in a Circular Economy Society
SDGs, digital transformation (DX), and carbon neutrality have been the primary business themes. Now, the "circular economy" is emerging as the next focal point. While Japanese companies may still view it with some skepticism, it is expected to become a core component of corporate value within the next few years. As we anticipate the arrival of a circular economy society, this article explores the potential for gaining first-mover advantages and the strategic course that companies should take to achieve them.