Articles

"The service-dominant logic that has shaken up modern marketing. The Nordic school of thought, which sees "everything as a service that co-creates value with the customer," has sparked a major marketing trend in areas such as CX and LTV. While this co-creation paradigm has given many companies the opportunity to emerge from the depths of commoditization, it has also given rise to challenges associated with the common scaling of value.The germ of the transformation that will be required for the next generation of marketing is already appearing in the marketplace."

"The spread of digital technology has made our lives more convenient and has transformed lifestyles and values over the past few decades. On the other hand, it is said that the physical and psychological characteristics of people have hardly evolved since the hunting era 10,000 years ago. However, "Human Augmentation," a technology that evolves the human being itself, has been born in recent years. How will our values be changed by this update.

Companies are being forced to make big changes due to the COVID-19 pandemic, and security is one of them. It is important to note that security is now an essential environment within companies' activities. Rather than actual approaches to security, managers' interpretations of security are being called into question.