Articles

“Deferred payments" have been around for some time. However, combined with the expansion of e-commerce and digitalization, a new type of deferred payment service called “Buy Now Pay Later (BNPL)” has emerged. In this sense, it is both old and new. BNPL meets the complex needs of diverse consumers and is said to be highly compatible with Generation Z. This article will examine how BNPL will impact the Japanese market.

The analysis and leverage of customer data has been crucial in the B2C domain. However, personal data and privacy protection regulations are becoming stricter around the world, with Europe's GDPR acting as a representative example, and competitive advantages gained from personal daa are arguably things of the past. Now, many executives are being asked how they handle data in their businesses.

A Creator Economy is increasing its presence globally, including in the United States. How should Japanese companies deal with this trend which is also coming to Japan? By overlooking overseas trends and emerging startups, consider the strategic options for Japanese companies and look into the future of industry.

In accordance with the GIGA school program, digital devices are distributed to students in elementary and junior high schools nationwide. The fact that the digital infrastructure in the area where students, homes, and educational institutions are connected has been established is a sure step that will contribute not only to educational reform but also to the realization of the government's data-driven society "Society 5.0." I would like to see the value of a new social infrastructure that suggests solving social issues and industrial development.

"The service-dominant logic that has shaken up modern marketing. The Nordic school of thought, which sees "everything as a service that co-creates value with the customer," has sparked a major marketing trend in areas such as CX and LTV. While this co-creation paradigm has given many companies the opportunity to emerge from the depths of commoditization, it has also given rise to challenges associated with the common scaling of value.The germ of the transformation that will be required for the next generation of marketing is already appearing in the marketplace."

"The spread of digital technology has made our lives more convenient and has transformed lifestyles and values over the past few decades. On the other hand, it is said that the physical and psychological characteristics of people have hardly evolved since the hunting era 10,000 years ago. However, "Human Augmentation," a technology that evolves the human being itself, has been born in recent years. How will our values be changed by this update.

Companies are being forced to make big changes due to the COVID-19 pandemic, and security is one of them. It is important to note that security is now an essential environment within companies' activities. Rather than actual approaches to security, managers' interpretations of security are being called into question.