Marketing and Sales

In the digital age, marketing and sales methods are continuously evolving and becoming more complex. As customer expectations rise, it is crucial for companies to deliver personalized experiences and build strong relationships with their customers. By leveraging data-driven approaches and advanced technologies, we can rapidly implement integrated marketing and sales strategies to maximize revenue and enhance brand value. Innovation is essential for adapting to market changes.

Our Essential

Baycurrent provides comprehensive support to achieve exceptional results in marketing and sales. Based on a detailed analysis of customer insights and market trends, we develop precise targeting and personalization strategies. By leveraging innovative sales techniques and digital technology, we enhance engagement and maximize outcomes. Our support extends beyond strategy development to include hands-on assistance grounded in diverse expertise, enabling swift and adaptable responses to changing market conditions and fostering long-term client partnerships.

Featured Cases

Redesigning the Brand Portfolio of a Consumer Goods Manufacturer

Starting with the challenge of improving investment efficiency in domestic advertising, we sought key strategies to enhance efficiency. Quantitative analysis revealed that narrowing down the brand focus and concentrating advertising investments would drive overall sales growth. Subsequently, we fundamentally re-evaluated consumer segmentation to refine the brand focus. The market potential and competitive landscape of each segment were visualized, leading to a redesigned portfolio. Despite challenges in integrating and discontinuing brands, the transition to the new portfolio was successfully completed.

Pricing of Global Luxury Brand

Can a systematic pricing methodology be developed for luxury brands, which are typically less sensitive to price elasticity? We started by visualizing the relationship between price and quantity for each product across different countries and discovered that there are six main patterns. We organized best practices and the conditions required for each pattern and developed guidelines to determine optimal pricing. We then created a transition plan from current prices to optimal prices based on successful case studies. This plan was integrated into the PDCA process, leading to a five-point improvement in operating profit margins.

Supporting Store Opening Strategies with Data Analytics

To identify new store locations that would maximize sales for a major retail company, we used Python to analyze 500 types of data, including demographics. We clustered 900 areas into eight categories based on statistical information and regional characteristics and developed a sales forecasting model. For metropolitan and major urban areas, we calculated detailed sales and ROI, while for regional cities, we created a model to optimize profitability. Ultimately, we developed a store placement strategy aimed at maximizing revenue, contributing to the client's market share expansion and improved profitability.

Cases

Participation in Regional Revitalization Public Services

We explored and visualized proposal opportunities for the government's digital regional revitalization initiative. We focused on new entrants into the e-sports field and developed a business model based on government trends.

Comprehensive Marketing and Sales Support for High-Potential Products

For a customer-focused product experiencing sluggish sales despite its growth potential, we addressed both enhancing added value and strengthening sales strategies. We provided comprehensive support, from strategy formulation through to sales support.

External Sales Strategy for Data Science Technology

Transportation company is planning a new business venture to sell its in-house developed data science technology. We designed the marketing and sales approach for external sales from both methodological and organizational perspectives and provided implementation support.

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