Launch of Mobile Payment Service
We launched a payment service aimed at attracting young people from the smartphone generation early on, thereby securing loyal customers in the future.
Digital Commerce
The spread of digital channels has significantly changed people's purchasing experiences. As customers use a variety of channels, both online and offline, companies need to seamlessly connect all customer touchpoints to provide the optimal purchasing experience. Changes are not only occurring in the purchasing experience, but also in the relationships between companies and customers. Manufacturers are now connecting directly with customers (D2C), and relationships are also emerging in which companies work together to create what customers want (DWC). In order to combine these and meet customer needs, it is necessary to make maximum use of data such as customer attributes and behavioral history.
Our Essential
Baycurrent provides a framework for rethinking customer experience (CX), including purchasing. By rethinking customer experience from the three perspectives of relationship, experience, and value, we thoroughly review whether companies are fully responding to customer needs. In addition, by utilizing advanced data analysis techniques and conducting steady ethnographic research, we increase the resolution of customer analysis and work with clients to create the experiences that customers truly desire.
Featured Cases
Creator Economy Market Entry Strategy
Supported the development of a strategy for a major high-tech manufacturer aiming to enter the creator economy market. Assessed the actual market situation and conducted a needs survey of both creators and ordering companies. Utilized a crowdsourcing platform to directly approach creators and collected their feedback through surveys and interviews. Based on the identified pain points, formulated a value proposition and business model for a high-growth area.
Product Development for Quick Commerce Services
Supported the product development of a quick commerce service, which was the top DX initiative for a major domestic retail chain. We were responsible for ideation of feature expansion aimed at improving product-market fit and scaling up nationwide, as well as managing development during the implementation phase. Additionally, introduced agile development methodology to quickly incorporate customer needs into the product for UI/UX improvements. Formulated the structure, process, and rules for parallel development with existing processes and provided support to the product owner.
Support for Planning and Promoting Growth Strategies in the Food Delivery Business
Supported the growth strategy of a client operating one of Japan's largest food delivery services. Managed the planning and implementation of new services and features amidst intensifying competition, for a client with over 100,000 affiliated stores across all 47 prefectures. Implemented growth strategy measures such as renewing the website and smartphone app that serve as the food delivery platform, and displaying delivery statuses on a map. Provided comprehensive support from the planning and concept stages through to implementation, assisting the client in enhancing market competitiveness and achieving sustainable growth.
Cases
Realizing a Multi-Channel Strategy
We redesigned customer touchpoints by utilizing all real and virtual channels. By combining the attention to detail of the real world with the responsiveness of the virtual world, we delivered the optimal purchasing experience.
Advances in Airline Digital Marketing
Utilizing the data management platform, we planned data marketing strategies that expanded the range of data used. Also developed marketing scenarios and promoted the implementation of the system.