How can we shape consumer behavior that incorporates the new value of sustainability for the future? The consumer goods and distribution industry is facing a major paradigm shift. In addition, external factors such as the US-China conflict are forcing the restructuring of supply chains, and we must overcome a number of major management challenges. We must further deepen our research into human thought and behavior, while quickly and effectively incorporating technology into management. It's time to restructure everything.
Development of AI for Analyzing Consumer Preferences
We promoted the planning and development of an AI engine that analyzes consumer preferences and recommends optimal dishes. We built the analysis logic based on big data and achieved new value and competitive advantage through functional expansion.
Developing New Business Opportunities Addressing Changes in People’s Values by 2030
We explored new business opportunities by understanding changes in people’s values from a long-term perspective. We identified trends from information gathered at international conferences and research institutes, developed issues and hypotheses, and created business plans in conjunction with scenario planning.
Redesigning the Brand Portfolio of a Consumer Goods Manufacturer
We redesigned the brand portfolio to enhance the efficiency of advertising investments. We successfully completed the transition to the new portfolio based on insights gained from analyzing market potential and competitive dynamics.
Pricing of Global Luxury Brand
Conduct a systematic analysis of the price elasticity of global luxury brands. Map out the relationship between product prices and quantities, derive optimal pricing strategies, and develop transition plans.
Supporting Store Opening Strategies with Data Analytics
We analyzed over 500 types of data, including statistical information and regional characteristics, to build a sales forecast model. We evaluated sales and ROI in the metropolitan area and major cities, as well as profitability in regional cities, to develop optimal store placement plans.
Promoting a Manufacturing Restructuring Strategy for a Consumer Goods Manufacturer
We thoroughly examined the product lines of household products and analyzed the costs. Based on financial performance, we narrowed down the products and reviewed the factories and logistics bases to achieve profitability. We also searched for buyers for the facilities to be closed and supported the negotiations.
Supply Chain Reform in the Retail Distribution Industry Protecting the abundance of food
The history of retail distribution industry in Japan overlaps with the history of enriching people's lives in terms of food, clothing, and shelter. However, even if we focus on one of these industries, "food," price increases have been stagnant for a long time, and growth is difficult to foresee. To change this situation, it is essential to reform the complex and partially optimized supply chain.
The Potential for New Payment Experiences – A Comparison of Japanese and U.S. BNPL Trends
BNPL (Buy Now Pay Later: financing that allows consumers to make purchases and pay for them at a future date) is a trend that has mainly emerged in the U.S. and has spread to Japan. However, the trends seen among players and users in Japan differ from those in the United States. While BNPL is facing challenges such as regulatory tightening overseas, we examine BNPL’s potential for growth in Japan and how it can coexist with existing players. The key for this coexistence will be to create a win-win situation in which the customer experience is fundamentally improved throughout the payment process.
“BNPL”, a New Form of Deferred Payment, and the Future of Consumption and Payment
“Deferred payments" have been around for some time. However, combined with the expansion of e-commerce and digitalization, a new type of deferred payment service called “Buy Now Pay Later (BNPL)” has emerged. In this sense, it is both old and new. BNPL meets the complex needs of diverse consumers and is said to be highly compatible with Generation Z. This article will examine how BNPL will impact the Japanese market.