Entertainment that combines the latest technology, such as the evolution of immersive entertainment and advances in personalization, is moving at high speed to the front line. As user tastes and preferences become more diverse every year, the success or failure of growth will depend on whether or not the companies can use cutting-edge technology to provide users with entertainment that is truly "just for you." Rather than clinging to traditional business models, the companies need to boldly adopt new business models and stay ahead of change.
Fundamental Overhaul of Business Processes Using Digital Technology
Using AI and process mining, we were fundamentally overhauling our business processes. For non-core operations, we had achieved cost benefits that surpass those of BPO. In core operations, we were outperforming competitors in both speed and quality.
Launch of Next-Generation Live Entertainment DX Business
Explored the unique digital value that cannot be experienced through real-life concerts, for both artists and audiences. Defined new standards for music and live performances and commercialized them.
Technology Assessment Through the Chaos Map of Startups
We collaborated with VCs to organize startup trends in domains related to our company. In particular, we identified areas with significant VC funding as growth domains and apply these insights to our growth strategy.
Participation in Regional Revitalization Public Services
We explored and visualized proposal opportunities for the government's digital regional revitalization initiative. We focused on new entrants into the e-sports field and developed a business model based on government trends.
Establishment of a Group-Wide Digital Transformation Organization and Optimal Allocation of Resources
We organized the job types and skill maps for digital talent required to drive DX at each business unit. Subsequently, we consolidated the scattered digital and IT talent from each business division into the holding company and allocated them optimally.
Creator Economy Market Entry Strategy
We assessed the market situation and conducted needs surveys of both creators and client companies. By extracting insights from the voices of creators, we developed a business model with high growth potential.
The World After DX: Smart Cities and the Metaverse
Smart cities and the metaverse are expected to be at the center of the world after DX (a society in which DX has become widespread and everything is digitalized). However, there are clear barriers and challenges to commercialization. Through market trends and case studies, we explore the current status of these two themes and share our outlook on problem solving using technology.
Forecasting Business Opportunities for Telecommunications Carriers in the Beyond the 5G/6G Era
Mobile communication systems, which are already an indispensable part of the social infrastructure, are undergoing technological development from 5G to Beyond 5G, and then 6G. Meanwhile, telecommunications carriers and mobile service providers need to anticipate the changes that next-generation communication standards will bring and seize next opportunities to win. In this post, we will explore the business opportunities that next-generation wireless communications will bring and how to respond to them, with a focus on telecommunications carriers in Japan.
Facing the Creator Economy and its Prospects
A Creator Economy is increasing its presence globally, including in the United States. How should Japanese companies deal with this trend which is also coming to Japan? By overlooking overseas trends and emerging startups, consider the strategic options for Japanese companies and look into the future of industry.
Human Augmentation: Creating the Future of Humans
"The spread of digital technology has made our lives more convenient and has transformed lifestyles and values over the past few decades. On the other hand, it is said that the physical and psychological characteristics of people have hardly evolved since the hunting era 10,000 years ago. However, "Human Augmentation," a technology that evolves the human being itself, has been born in recent years. How will our values be changed by this update.