Articles

Carbon neutrality is a core theme in modern business management. In promoting carbon neutrality, applying frameworks, proposed by various global entities and initiatives, are essential. However, the extent of how much these frameworks can be and understood and utilized, as well as the general level of enthusiasm towards them, differs greatly between companies, and even within different divisions of a single company. This article explores such frameworks from four perspectives with the aim of fostering penetration of key values and in/external cooperation related to carbon neutrality efforts.

The Japanese government has officially designated sports as one of the core industries in its pursuit of economic growth. The fate of this industry, however, depends on the creation and expansion of markets by fusing sports with other industries. Sports Marketing plays a critical component in this. As the fusion of sports and other industries progresses with the advancement of digital technologies, the time is now ripe for new co-creation by combining the unique value of sports assets with companies’ own technologies and services.

The history of retail distribution industry in Japan overlaps with the history of enriching people's lives in terms of food, clothing, and shelter. However, even if we focus on one of these industries, "food," price increases have been stagnant for a long time, and growth is difficult to foresee. To change this situation, it is essential to reform the complex and partially optimized supply chain.

“Deferred payments" have been around for some time. However, combined with the expansion of e-commerce and digitalization, a new type of deferred payment service called “Buy Now Pay Later (BNPL)” has emerged. In this sense, it is both old and new. BNPL meets the complex needs of diverse consumers and is said to be highly compatible with Generation Z. This article will examine how BNPL will impact the Japanese market.

The analysis and leverage of customer data has been crucial in the B2C domain. However, personal data and privacy protection regulations are becoming stricter around the world, with Europe's GDPR acting as a representative example, and competitive advantages gained from personal daa are arguably things of the past. Now, many executives are being asked how they handle data in their businesses.

A Creator Economy is increasing its presence globally, including in the United States. How should Japanese companies deal with this trend which is also coming to Japan? By overlooking overseas trends and emerging startups, consider the strategic options for Japanese companies and look into the future of industry.

In accordance with the GIGA school program, digital devices are distributed to students in elementary and junior high schools nationwide. The fact that the digital infrastructure in the area where students, homes, and educational institutions are connected has been established is a sure step that will contribute not only to educational reform but also to the realization of the government's data-driven society "Society 5.0." I would like to see the value of a new social infrastructure that suggests solving social issues and industrial development.

"The service-dominant logic that has shaken up modern marketing. The Nordic school of thought, which sees "everything as a service that co-creates value with the customer," has sparked a major marketing trend in areas such as CX and LTV. While this co-creation paradigm has given many companies the opportunity to emerge from the depths of commoditization, it has also given rise to challenges associated with the common scaling of value.The germ of the transformation that will be required for the next generation of marketing is already appearing in the marketplace."

"The spread of digital technology has made our lives more convenient and has transformed lifestyles and values over the past few decades. On the other hand, it is said that the physical and psychological characteristics of people have hardly evolved since the hunting era 10,000 years ago. However, "Human Augmentation," a technology that evolves the human being itself, has been born in recent years. How will our values be changed by this update.