Books

The key to a breakthrough in a stalled project lies in the “issue setting" of problem solving. Although it is possible to set up some kind of “issue“, the initial point of contention may not always capture the essence of the problem. That is why it is important to keep reviewing and "sharpening" the issues. In this book, we will thoroughly explain the highly difficult process of "sharpening the issues" to find the issues that really need to be solved, along the five steps to do so.

Sustainability management is rapidly increasing in importance, and if a company lags behind in SX (Sustainability Transformation), there is a high possibility that the survival of the company itself will be in jeopardy. So how do companies actually proceed? Baycurrent, which has supported SX in many Japanese companies, thoroughly explains specific theory for practicing sustainability management with corporate case studies.

The core of CX (Customer Experience) is to continue to exceed customer expectations, and all companies should aim for CX that impresses their customers. We looked at CX from various angles, such as consumer changes occurring in the modern digital society and discussions that cut from cutting-edge academic research. In addition, it organizes "10 new strategies" and "7 signposts" for Japanese companies to realize Impressive CX, and is a must-read book for all business people

Is it really okay to overlook the current situation that strategy theory and DX (Digital Transformation) are connected "just somehow" ? Acknowledging that problem, this book deciphers DX cases through the lens of management theory and strategy framework to show the strong links between strategy theory and DX. Discussions with executives working at the leading edge of DX are also included.

DX (Digital Transformation) efforts are intensifying nowadays. However, it's difficult for Japanese companies to make big changes all at once; DX should be phased in. What is the heart of DX that Baycurrent has found through working toward "Real DX"? This book also includes proposals from a leader active at the forefront of DX.

Strategies only gain strength once you combine the "What" with the "How to." A strategy without a "How to" is no strategy, so that "How to" is the factor that decides whether it will be complete and successful or not. This book focuses on the Six Walls (typical causes of failure) that businesses face when executing management strategies and thoroughly explains the ”Formula for Success”, based on a wealth of cases.

Data leverage is a methodology that further propels efforts to achieve business objectives and solve management issues through collecting, analyzing, and utilizing data. This book details the nature of data needed for business, the structure of data leverage methodology, and specific actions you can take immediately. We also thoroughly analyze GAFA and present tactics for Japanese companies based on a wealth of cases.

If you don't achieve DX (Digital Transformation) as soon as possible, you'll fall victim to a disruptor. Baycurrent—one of the first in Japan to advocate the need for DX—thoroughly analyzed specific example cases to present problems facing Japanese companies. Through that, we propose "Digital Transformation in Three Steps" as a digital strategy that Japanese companies can implement now.

Entering the full-scale digital age, even existing large companies aren't guaranteed tomorrow if they don't digitalize and transform their businesses. Who should develop and implement digital strategies, and how should it be done? What management functions and promoting organizations are necessary? And, what role will existing IT departments play? This book provides practical solutions for Japanese companies taking on Digital Transformation.