The "risks" that insurance has traditionally handled are becoming more diverse and complex due to changes in social structure and climate change. In this environment, insurance companies are being forced to reexamine the services and business practices they have provided thus far. In order to provide customers with a sense of security, it is essential that they redefine their business models and risks, and develop services that go beyond the scope of insurance.
Simplification of Products and Business Processes
Aiming to move away from complex business processes, we developed new simplified products and business processes, along with the systems that support them. We are implementing the transformation program we developed, focusing on business processes and information systems.
Formulating Entry Strategies for the Car Leasing Market
Through market research, we identified the target segments we should focus on and detail the winning strategies. Based on this, we determined the capabilities required to implement the strategies and developed plans for alliances and M&A.
Launching a UI/UX Design Organization
To deliver a sophisticated end-to-end customer experience, we established an organization to oversee all customer touchpoints and refine UI/UX design.
Data Analysis Specialist Training Program
We implemented a program to develop data utilization skills for the insurance industry. We provided both classroom and practical training, equipping sales staff with the ability to use data to solve client problems.
Intelligent Automation for P&C Insurance
We investigated leading global practices and explored the hyper-automation of business processes. We proposed a future vision that goes beyond merely improving business efficiency to include creating added value, such as advanced pricing models.
Improving CX Through Digital Marketing Innovation
We revamped the digital marketing system fundamental to CX improvement and reviewed customer-facing measures. Updated customer segments, databases, and marketing scenarios.
Breaking away from “insourcing” will bring about business transformation in the life insurance industry
“Insourcing”, which used to be a proud characteristic of Japanese companies, is nowadays said to be an impediment to innovation. This paper discusses the need to move away from insourcing in Japan and proposes models for moving away from insourcing, focusing on the life insurance industry. The two approaches of mutually beneficial cooperation and complementary cooperation will provide hints for business transformation in all industries.