Healthcare

As we face a super-aging society, the importance of the healthcare industry continues to grow. There is an urgent need to integrate digital with existing businesses, such as the use of AI in drug discovery, the collection and use of RWD/PHR, and the emergence of new treatment methods through DTx. Our mission is to promote digital transformation in the healthcare industry in order to realize a healthy future for each and every person.

Frontline Topics

AI Drug Discovery

AI is used to design drug candidate molecules and identify therapeutic targets. AI brings innovation to the drug discovery research process.

Digital Therapeutics

Applications and software enable disease prevention, diagnosis, and treatment. The power of digital technology helps solve medical issues and improve lifestyle habits.

Medical Manufacturing DX

While complying with GMP regulations, we are digitally transforming manufacturing sites using AI and IoT to realize unmanned/labor-saving smart factories.

Digital Supply Chain

The power of digitalization will bring not only improved productivity but also resilience to the supply chain, ensuring timely drug supply by producing pharmaceuticals without waste at all times.

Issues

Patient Centricity

"Patient-centricity" is the key to developing a business that responds to true unmet medical needs. It also contributes to improving patient medication adherence and employee motivation.

Improving sustainability

Exploring businesses that respond to medical needs while being environmentally conscious. Aiming to become a company that continues to generate innovation through diversity and is supported by society.

Medical DX/AI

The integration of various medical data, which is being digitized, is essential for providing better medical care. It also leads to improved efficiency in medical operations and contributes to reducing medical costs, which is a social issue.

Omnichannel information provision

In response to changes in the external environment (pandemic, work style reforms for doctors, etc.), we will move from the conventional Share of Voice-style information provision system to a system that provides necessary information to medical professionals in a timely and efficient manner.

Cases

Redesigned Portal for Healthcare Professionals

We supported identifying issues through a detailed analysis of customer journeys, designing measures, and formulating plans. By integrating the perspectives of both doctors and patients, contributed to the realization of a Patient-First approach.

Promoting Formulation Data Management

We established a delivery data management scheme for pharmaceutical products and completed the process from design to release within a short timeframe. By ensuring accurate data management, we provided transparency and streamlined operations.

Launch of New Medical Data Utilization Business

We promoted the medical data platform business from conception to launch, including formulating business models, conducting user needs surveys, and developing system infrastructure.

Creating an Impressive CX Strategy through Omnichannel Marketing

Aiming to transform the customer experience, we identified issues from the patient journey and promoted omnichannel strategies to address them. We also supported the development of tracking models and the design of PDCA cycles.

Establishing a Supply Chain for Specialty Pharmaceuticals

We supported the distribution of pharmaceuticals that require specialized management. Designed the entire supply chain, from import to delivery and quality control, and work with multiple stakeholders to establish a safe and stable supply system.

New Healthcare Service Creation Project

We were promoting the creation of new online services that align with current trends. From market research to PoC, we provided comprehensive support throughout the entire business development process.

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