National Strategy for Expanding Space Business
To expand Japan's space business with a focus on space exploration, we formulated a future vision and effective measures to encourage the participation of private companies in realizing this vision.
Aerospace and Defense
In this era of rising geopolitical risks, public-private cooperation is required to maintain people's safety against complex and unpredictable security risks. National defense is also an important aspect of the space industry, which has been rapidly gaining attention in recent years. However, space is filled with even more far-reaching possibilities for the future of humanity. In a broad sense, space will become the main battlefield in the medium term. Competition between nations and companies, as well as the sophistication of their strategies and the competition to execute them, will heat up.
Frontline Topics
Utilization of satellite data
Advances in analytical technology using AI and other technologies are giving rise to new businesses using satellite data in a variety of industries.
Satellite Internet
Low-earth orbit satellites will enable high-speed internet access in areas where there was no signal before, further advancing DX in various regions and areas.
Integration of AI into defense equipment
Advances in AI technology, such as autonomous drones and robotic weapons, will disrupt existing technologies and weapons.
Adapting to a sustainable age
Accelerating innovation to adapt to a sustainable world, including the practical use of electric aircraft and environmentally friendly aviation fuels (such as SAF)
Issues
Satellite data reliability/privacy
How to achieve high-precision analysis while keeping costs down, and how to ensure privacy when collecting and using data.
Space debris
How to manage and remove space debris, which increases with the launch of a large number of satellites.
Ethics and Law
How to implement autonomous defense weapons using AI and other technologies while meeting ethical standards and complying with international law. The extent to which these measures should be applied will be determined based on ongoing assessments.
Supporting next-generation aircraft
How to determine the value that the aviation industry should provide to customers as the evolution of flying cars and drones accelerates, and how this value will change over time.
Cases
Creating Moving Experiences Using Customer Data
We supported the development of a customer data infrastructure to provide high-quality services at all touchpoints before and after travel. By synergizing with the client's corporate culture, which focuses on the customer perspective, we created moving experiences for customers.
New Business Planning at JAXA
Explored new business opportunities utilizing the facilities and environment of the space station. Involved potential partner companies and developed business ideas in a workshop format. Several ideas progressed to detailed consideration.
Renewal of Research and Development Support System at Acquisition, Technology & Logistics Agency
We modernized the research and development support systems across 14 locations nationwide simultaneously. We quickly built consensus with various stakeholders and completed the project in less time than initially planned. This contributed to national defense, where every moment is critical.
Enhancing Airport Service Customer Experience
We quantified the revenue impact of service quality. Proposed digital measures to enhance areas causing revenue decline and validated the effectiveness of these measures through surveys and other methods, translating them into a concrete vision of CX.
Advances in Airline Digital Marketing
Utilizing the data management platform, we planned data marketing strategies that expanded the range of data used. Also developed marketing scenarios and promoted the implementation of the system.