Marketing Transformation
Value Co-creation Paradigm Shift and Future Marketing Signs
- 2022.1
Value Co-creation Paradigm Shift and Future Marketing Signs
- 2022.1
"The service-dominant logic that has shaken up modern marketing. The Nordic school of thought, which sees "everything as a service that co-creates value with the customer," has sparked a major marketing trend in areas such as CX and LTV. While this co-creation paradigm has given many companies the opportunity to emerge from the depths of commoditization, it has also given rise to challenges associated with the common scaling of value.The germ of the transformation that will be required for the next generation of marketing is already appearing in the marketplace."
